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The glass really is half-full
PRIME – November 2014
What I learned about aging – and myself – at AARP’s Life Reimagined checkup

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PRIME – November 2014
On Nov. 7 at 7 p.m. at the Agawam Public Library, 750 Cooper St., Sal
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It’s time to engage in a little reimagining
PRIME – November 2014
By Debbie Gardner
I’m always impressed when a local elder services e
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Recognizing elder abuse
PRIME – November 2014
By Gina M. Barry
Bacon Wilson P.C.
All people, regardless of age, deserve to be treated wi
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Make the most out of your visit to the doctor
PRIME – November 2014
By Victor Acquista, MD
Author Pathways to Health: An Integral Guidebook
As a primary care
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Your business – adding humor to the marketing mix
PRIME – November 2014
By Mark G. Auerbach
Special to PRIME
People are drawn to humor. Good laughs make people feel good, and people can laugh, when it’s not directed specifically at them. A funny commercial is remembered for ages. A sad one or particularly poignant one can be quickly forgotten. So, should you use humor in your marketing efforts?
Why humor works
Good marketing involves first and foremost attracting people’s attention. Humor does that. Humor can keep people interested in your pitch, so they desire your product and take action. The right kind of humor, that is.
Many of us have our favorite laugh-out-loud TV commercials, which instantly bring to mind the products they pitched. Some of my favorites have always included Alka Seltzer’s “Spicy Meatball” or “I Can’t Believe I Ate The Whole Thing.” Then there’s Ann Miller as a tap-dancing housewife in “The Great American Soup,” Betty White getting tackled for a Snickers bar, and Broadway’s “Grand Hotel” “man on the street interviews” (which still make me laugh). They all poke fun of a situation. They’re indelible.
Taking humor to the edge
Good humor vs. outrage walks a fine line. Spirit Airlines, a low-cost air carrier known for a slew of customer complaints about extra fees, created a lot of buzz with some commercials that took humor to the edge, mostly through very thinly-veiled sexual innuendo. When rising politician Anthony Weiner got caught sexting, Spirit Airlines launched “The Big Weiner Sale.” Hot dog, it captured the media’s and public’s attenti
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